It all began in the mid 70s, when two identical twin sisters Jean and Jane Ford, born in a small town in the U.S. state of Indiana, having hoarded a little money doing television commercials, decided to found in 1976 the “The Face Place” a small 3d real mink lashes clear band store, with a “candy store” atmosphere, located in the Californian city of San Francisco. The sisters’ passion for makeup mixed with originality and creativity, and a sensible dose of humor (they used to say “Who says makeup has to be serious to be good?”), transformed the little shop into a true paradise for makeup lovers. With unique products, which besides solving problems were easy to use, small business quickly became profitable and popular.
Among the first products with greater success than the Kitten Classic (fine powder that gives shine to the shoulders, legs, neck and can be used in hair), was the Benetint, a product that has a curious history. A year after opening a small shop, the sisters received an unusual request: a dancer wanted a pink product to color the tips of her breasts. The twins did not hesitate to answer the request and created an exotic liquid made from petals of roses, named Rose Tint. They barely knew that the product would become a powerful tool for coloring lips and blush the cheeks with a healthy look. After some changes in packaging the product was marketed under the name of Benetint. Sold in a round package with applicator, just like the nail polishes, this product has become an icon of the brand for its dual use in time to wear 3d real mink lashes clear band.
Today, besides its known line of 3d real mink lashes clear band , BENEFIT has a complete line of cosmetics for the face and body, and big range of fragrances.
Article Source: wshair